Gin is one of the most sophisticated and versatile spirits, but it’s often undervalued compared to aged spirits like cognac and whiskey. The creation process of gin differ greatly from whiskey or cognac, which results in a clear appearance that sometimes mislead consumers perception. However, this doesn’t mean gin is inherently worth less. Gin pricing varies widely, from affordable bottles to premium options like Procera Gin and Monkey 47, prompting the question: what makes some gins so expensive and others so cheap?
This guide dives into the art of gin-making, exploring its processes, styles, and the factors that influence its value. By the end, you’ll have a better understanding of whether gin truly deserves its place alongside the most revered spirits in the world.
What is Gin?
Gin is a distilled spirit predominated by juniper berries, complemented by botanicals like coriander, citrus peels, and angelica root. Its versatility makes it a staple in cocktails, with the Gin & Tonic being the most popular.
How is Gin Made?
Gin-making begins with sourcing or making a base spirit, often a neutral spirit. For distillers making their own base, this is called gin mash. Once the base is ready, production involves three key stages: botanical preparation, redistillation or maceration, and post-distillation adjustments.
1. Botanical Preparation
Botanicals are prepared to extract their flavors before distillation. Two common methods include:
- Steeping: Botanicals are soaked in neutral spirit, typically for up to 48 hours. This method is typically used for heavier botanicals like juniper and roots.
- Vacuum Infusion: A modern technique that uses low pressure to preserve delicate flavors from botanicals like fresh citrus and florals.
2. Gin Production: Distilled vs. Non-Distilled
Gin can be made using distillation or non-distillation (compound) methods. Below is a comparison of the two approaches:
A. Distilled Gin Methods
1. One-Batch Distillation (One-Shot):
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- All botanicals are distilled together in a single run.
- Common for traditional styles like London Dry Gin.
2. Vapor Infusion Distillation:
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- Botanicals are placed in a basket above the boiling spirit; alcohol vapor extracts their flavors.
- Produces lighter, fresher gins.
- Example: Bombay Sapphire
3. Hybrid Method:
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- Combines steeping and vapor infusion for greater flavor control.
4. Individual Botanical Distillation + Blending:
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- Each botanical is distilled separately and then blended for the final flavor.
- Example: Cambridge Distillery Black Truffle Gin
5. Vacuum Distillation:
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- Distillation under reduced pressure preserves delicate flavors.
- Example: Oxley Gin
Here is the pros and cons analysis of different gin distillation methods:
B. Non-Distilled Gin (Compound Method)
- Botanicals are macerated or infused in neutral spirit without redistillation.
- Easier to produce but less refined and historically associated with bathtub gin during Prohibition.
- Simple and cost-effective to produce but less refined and flavors can be unbalanced.
3. Post-Distillation Adjustments
After distillation, producers may enhance the gin’s style or flavor:
- Sweeteners: Added in styles like Old Tom Gin (not allowed in London Dry Gin).
- Aging: Barrel aging adds depth and character (e.g. Citadelle Réserve which is one of the first aged gin).
- Flavoring: Some gins add flavors post-distillation (not allowed in London Dry Gin).
- Liqueurs: Sweetened gins like sloe gin are made by steeping fruits and sugar.
Gin Styles
Gin can be categorized into two main styles based on flavor profiles: juniper-forward and contemporary.
1. Juniper-Forward Gins
These gins emphasize bold juniper flavors, often accompanied by earthy or citrusy notes. Examples include London Dry Gin, which follows strict rules to maintain its clean, crisp profile.
2. Contemporary Gins
These gins explore innovative, less juniper-forward flavor profiles, often incorporating unique botanicals like cucumber, rose, or spices. Examples include Hendrick and Monkey 47.
What Makes a Gin More “Valuable”?
The price and perceived value of gin depend on several factors beyond the size of production. Here’s what contributes to its value:
The price and perceived value of gin depend on several factors beyond production scale. These elements contribute to why some gins are more expensive than others:
1. Techniques in Flavor Extraction
Some types of gin are more difficult to make, and London Dry Gin is one of them. It must adhere to strict legal rules: only natural botanicals can be used, and no flavors, sweeteners, or colorings can be added after distillation. This makes it particularly challenging to achieve complex, layered flavors, as distillers must rely solely on the distillation process. Besides, advanced methods like vacuum distillation add further complexity and cost, requiring specialized equipment and expertise.
2. Complexity of Sub-Processes
Gins made with multi-step processes, such as hybrid distillation (combining steeping and vapor infusion) or individual botanical distillation or barrel aging, require more time and labor, which adds to their value.
3. Rarity of Botanicals
The use of rare, exotic, or seasonal botanicals directly impacts the cost and uniqueness of the gin. These ingredients are often harder to source, adding exclusivity.
4. Craftsmanship
The skill required to balance flavors - especially in one-shot distillation - is a crucial factor in creating premium gin. Master distillers carefully refine recipes to achieve harmony among botanicals, which often takes years of practice and experimentation.
5. Small-Batch Production
Limited-edition or handcrafted gins are often priced higher due to their exclusivity, attention to detail, and the use of artisanal techniques.
6. Packaging and Marketing
While not part of the gin itself, premium packaging (e.g. custom bottles) and branding play a significant role in perceived value. A high-end look and effective marketing can elevate a gin’s price point.
Conclusion
The conclusion emerges that gin's worth shouldn't be measured against aging periods, but rather through the complexity of its production process and the expertise required for creating balanced flavor profiles.
The value proposition of premium gins stems from multiple factors - techniques in flavour extraction, rare botanical sourcing, artisanal craftsmanship, limited production volumes and etc all contribute towards price positioning. The complexity of its creation proves that gin can be just as sophisticated and deserving of appreciation. Cheers! 🍸